Market-rate pricing
for any KOL tweet
Pulls live data from X, scores across 5 dimensions, classifies the niche. You see every number that goes into the price.
Real-Time X Data
Pulls follower counts, recent tweets, impressions, and engagement directly from X API v2.
5-Dimension Scoring
Evaluates follower scale, follower quality, update stability, impression stability, and engagement rate.
AI Domain Detection
Claude AI classifies the KOL's niche (crypto, tech, finance, etc.) for accurate domain-specific pricing.
Transparent Formula
Every calculation is visible: CPM, domain multiplier, impressions. No hidden logic.
Real-Time Progress
Watch the analysis happen step by step with live SSE streaming logs.
Price Range
A recommended price plus a min/max range, so you have room to negotiate.
How It Works
V2 pricing model — combines real X data with AI analysis, time-decay weighted impressions, and a scarcity factor for transparent KOL tweet pricing.
Analysis Pipeline
Fetch User Profile
We call the X API v2 to get the KOL's profile: followers, following, listed_count, bio, and account age.
Fetch 30 Recent Tweets
We pull the last 30 original tweets (excluding retweets and replies) with full engagement metrics: impressions, likes, replies, retweets, quotes, bookmarks, and entities.
Trim Top/Bottom 3
We remove the 3 tweets with the highest impressions and the 3 with the lowest. This eliminates extreme outliers, leaving 24 tweets.
IQR Anomaly Detection
We apply IQR 1.5x filtering on the remaining tweets to detect and remove statistically anomalous impressions (e.g., bought engagement).
Claude AI Analysis
Claude AI analyzes the bio and tweets to determine: Domain + SubDomain (10 subcategories), Credibility score (0-100), Relevance score (0-100), and Identity tag.
4-Dimension Scoring
We calculate a composite Overall Score from 4 weighted dimensions: Influence Depth (20%), Follower Quality (40%), Content Stability (25%), and Engagement Quality (15%).
V2 Pricing
CPM = $10 + (Score/100) × $70 (range $10~$80). Price = CPM × (WeightedImp/1000) × Domain × Credibility × Relevance × Identity × Scarcity. Range is ±20%.
V2 Pricing Formula
Time Decay Weights
Recent tweets are weighted more heavily — older viral tweets don't inflate today's reach estimate.
Impression Time Decay
Weighted Engagement
Different interaction types carry different transmission value. Used for Follower Quality (ER) and Engagement Quality scoring.
Engagement Value Weights
4 Scoring Dimensions
1. Influence Depth (20%)
Composite of 2 sub-items: Follower Scale (60%) + Listed Ratio (40%)
Sub-item 1 — Follower Scale (60%)
Sub-item 2 — Listed Ratio (40%) — listed_count / followers × 1000
2. Follower Quality — Weighted ER% (40%)
ER = Average Weighted Engagement / Followers × 100%. Weighted engagement = likes×1 + replies×3 + retweets×2 + quotes×4 + bookmarks×2.
3. Content Stability — Combined CV (25%)
Combined CV = 0.4 × posting interval CV + 0.6 × impression CV. Low CV = consistent output and predictable reach.
4. Engagement Quality — HQ Interaction Ratio (15%)
HQ ratio = (replies + retweets + quotes + bookmarks) / (all interactions) × 100%. High ratio = real discussion, not just passive likes.
Domain Factor (10 Subcategories)
Claude AI identifies both the main category and subcategory to apply the appropriate CPM premium.
Domain × SubDomain → Multiplier (max 1.30x)
Other Modifiers
Credibility (AI-evaluated, max 1.10x)
Claude AI evaluates account authenticity: follower-to-engagement ratio, posting patterns, content originality, signs of manipulation.
Relevance (AI-evaluated, max 1.10x)
Claude AI judges each tweet's relevance to the account's domain. Measured as relevant tweets / total tweets.
Identity (AI-evaluated)
Builder accounts carry higher trust and conversion value.
Scarcity Factor (Ad Ratio, near 30 days)
Accounts that rarely accept sponsorships command a premium. Accounts that over-commercialize receive a discount.
Frequently asked questions
Everything you need to know about KOL Pricer.