Meet the JE Labs Team

Founder

Evie Xia

Evie is the founder of JE Labs. She is a specialist in driving narrative design and market positioning for high-tech ventures across global markets.

Academic Foundation

Graduate of National University of Singapore (NUS), specializing in Marketing and Strategic Management.

Professional Expertise

Built a core foundation at Deloitte Consulting and spearheaded growth for OKX Wallet.

Key Career Milestones

0 → 10M+ global users acquired at OKX Wallet business line. 20+ research reports with 1M+ multi-platform views.

Core Team

Project Director

Nina

AI Infra & LLM-ops / OpenLedger

Middle-office experience at Morgan Stanley and operational experience at a 4A advertising agency. Solid foundation in scaling AI infrastructure and enterprise positioning.

Project Director

Christine

Consumer Apps & B2B SaaS / Surf AI, OpenMind

Previously at EY-Parthenon and the TikTok marketing team. Expertise in strategic planning and marketing enables effective AI brand building and innovative campaigns.

Project Manager

Nicole

Trading & Data Analytics / Public AI, Moss AI

A professional market analyst with deep understanding of performance optimization. Helps projects ride data-driven growth and unlock intelligent efficiency loops.

Project Associate

Rebecca

Data Analytics & Automation / Surf AI

Hands-on experience in global platform ecosystems. Deep understanding of user behavior in intelligent apps; delivers market-fit recommendations for high-retention AI consumer products.